Maggie May x Frankie Magazine
While working at Frankie Magazine, I commissioned and project managed this online-exclusive macrame tutorial with local craft icon Maggie May (The Middle Aisle, Think Thornbury). The video attracted over 90,000 views within two days and with no paid promotion.
Tutorial by Maggie May. Production by The Idea Cult.
Frankie Magazine Podcast
While working as Assistant Editor and Online Editor for Frankie, Australia’s best-selling fashion magazine, I instigated, produced and project managed the publication’s first podcast series.
Featuring inspiring, long-form interviews with creative industry leaders — from Jenny Kee to Benjamin Law, Beci Orpin, Myf Warhurst and many more — the podcast promoted the magazine’s Good Stuff Awards and attracted a listenership of 10,000+ in under a month.